Strategies to Improve Health Communications for Breastfeeding: Examining the Relationship between Media Producers and News Sources in Malaysia
نویسنده
چکیده
This paper explores some media production issues in relation to breastfeeding promotion. It delves into the relationship between media and news sources, and how this relationship can play a role to improve health communication strategies. Three in-depth interviews were conducted at the media production level involving a magazine editor and two breastfeeding news sources, a lactation expert, and a breastfeeding online forum moderator. The interviews revealed some editorial issues and journalists’ treatment of breastfeeding in the media. The paper hopes to shed light toward some media production politics in health reporting. It is hoped that this can be useful in improving communication strategies for breastfeeding promotion in Malaysia in the future.
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